The REIV Commercial & Industrial Marketing Awards recognise, reward and celebrate excellence in commercial and industrial advertising, marketing and promotion across commercial sales and leasing campaigns.

CBRE’s Melbourne Industrial and Logistics team was recognised for its successful 6 Capital Drive, Dandenong South campaign winning the REIV Commercial & Industrial Marketing Award for Best Sales Campaign Industrial – Budget under $15,000.

A summary of the key details include:

1. REIV
2. Best Industrial Sales Campaign budget under $15,000
3. 6 Capital Drive Dandenong South
4. The property was listed For Sale via an On-Site Auction on Friday, 21st May 2021. It was sold under the hammer on the auction day for $3.21 million on a 4.26% yield.
5. CBRE recommended a six week public auction marketing campaign. The target market was broad and as such the mediums used needed to be easily accessed. The campaign comprised the following marketing mediums; Photography, IM. Signage, Social Media Marketing, eDm, Coffee cart on Auction Day, PR, Sale Summary, Data Room and Media presence:
   • CBRE 
   • The INDUSTRIALIST
   • Property Journal
6. Six week campaign
7. 250 separate groups were contacted and sourced from a combination of the marketing and CBRE network and door knocking each property in the Logis Estate.
8. 70 attendees on the auction day, and 10 bidders who placed altogether 56 bids.
9. Vendor expectations were well above all market sale evidence and CBRE's program achieved a price that is $710,000 greater than the Vendor's expectation.
10. Tenant: Windsor Engineering Group Pty Ltd T/A Crossle Coils, Passing rent: $137,000 Per annum (net), Term: 5 years + 3 years
11. CBRE’s Tim Homes, Lachlan Ferguson and Ned Murphy steered the auction of the 6 Capital Drive property, which the property going under the hammer for $3.21 million - $710,000 above the reserve price.

To request a sales analysis please contact the CBRE marketing and selling agents via the below contact details.