Diversified Victorian developer Prime Urban Group has completed construction at its 33-unit warehouse precinct in the Latrobe Valley’s burgeoning suburb of Moe – the largest off-the plan business estate completed in the area this year. 

Located at 19-27 Bubb Street, Moe, Prime Urban Group partnered with local builders Langden Constructions to deliver the $13m Prime Business Park Moe project, which offers modern and  customisable warehouses 400-metres from the town centre. 

The new estate conceived by JJC Design enjoys strong connectivity to key arterials like the  Princes Freeway, Old Sale Road and Lloyd Street, as well as nearby amenities including Moe  Racecourse, Lake Narracan, the Haunted Hills Mountain Bike Track and Latrobe Leisure  Centre, a Coles supermarket, Kmart and Harvey Norman. 

Commenting on the completion milestone, Development Director at Prime Urban Group,  Nicholas Tissot, said: “From conception to completion, the delivery of Prime Business Park  Moe has been a thoroughly rewarding experience. We collaborated with several local  businesses during the project, including our head contractor, Langden Constructions, who we commend highly for their unwavering efforts to delivering this high-quality piece of business  infrastructure.”  

“Through its convenient location, surrounding amenity and access to transport links, this has generated a terrific response from the investor market and local businesses searching for  versatile new facilities.”  

“We are confident the masterplanned estate will provide an environment where innovation and community can thrive together, while contributing meaningfully to the prosperity of numerous businesses in Moe, Newborough and the broader Gippsland region for years to come.” 

Prime Urban Group acquired the 12,670 sq m land parcel for the development in 2023. The project generated more than 80 local jobs through the construction phase and is forecast to support up to 100 jobs in the area now it is completed. 

Prime Business Park Moe’s CBD-fringe positioning and proximity to other regional commerce hubs like Warragul, Morwell and Traralgon has driven strong interest from owner-occupiers across a mix of business industries including trades, manufacturing and entertainment during  the sales campaign. 

Through the endorsed Lake Narracan Precinct Structure Plan and Waterloo Road, Monash Views and Haigh Street Development Plans, both local and state government has shown  support for long-term urban development in the region, with up to 7000 new homes to be  created, underpinning expansion opportunities for warehousing and industrial facilities. 

Furthermore, data released by Informed Decisions forecasts the residential catchment in the Latrobe City Council to climb by over 20 per cent by 2046, which will place increased pressure  on local businesses to scale in order to meet population growth.

The first titles at Prime Business Park Moe are due to settle in November and a selection of  warehousing stock remains available at the new development ranging from 246 sq m – 338 sq m.  

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